Yep. In Appetite for Self-Destruction, I make the lawsuits one of several "Big Music's Big Mistakes." It's important to educate consumers that pirating copyrighted music off Kazaa or BitTorrent is illegal. But making consumers hate your guts is bad business in the long run. I'm convinced that part of the reason Netflix was able to get so popular so quickly -- in addition to its awesome business model -- is that customers hated Blockbuster for charging the late fees.
Tuesday, December 23, 2008
RIAA lawsuits: "See ya!"
The recording industry's lawsuit campaign against illegal music file-sharers officially ended last week. In my piece for rollingstone.com -- it was too late for the actual print magazine, which is taking its annual two-week break and doesn't come out until Jan. 9 -- a major-label source says, "Everybody realized this was making us the most hated industry since the tobacco industry."